The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

first_imgThe California Consumer Privacy Act goes live in a few short weeks — Are you ready?You are here: HomeDigital MarketingThe California Consumer Privacy Act goes live in a few short weeks — Are you ready? The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California. Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to move forward and improve your marketing measurement, even in the face of expanded consumer privacy regulations across the U.S.Attend this webinar and learn:The specific CCPA rights and requirements that will impact all brandsFinancial and compliance risks brands now face – and how to reduce themHow the CCPA will impact common types of marketing measurementFind out how to reduce the financial and compliance risks brands now face. Register today for “CCPA Goes Live in Weeks: Is your marketing measurement ready?” presented by Optimine. The post The California Consumer Privacy Act goes live in a few short weeks — Are you ready? appeared first on Marketing Land.From our sponsors: The California Consumer Privacy Act goes live in a few short weeks — Are you ready? Posted on 14th December 2019Digital Marketing FacebookshareTwittertweetGoogle+share Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019Machine learning for next-best offers11th December 2019last_img